FortyFour Projects

Exhibitions are bustling hubs of industry, where businesses showcase their latest innovations and vie for attention amidst a sea of competitors. But behind the glitz and glamour of the exhibition stand lies a potential minefield: managing multiple product managers who each believe their product is the show's star.

It's common for companies to have several product managers vying for attention and resources on the exhibition floor, each passionately convinced that their offering is the most important. While this dedication to their products can be admirable, it can also ignite tensions and conflicts if not handled with care.

So, how can you navigate this delicate situation and ensure harmony on your exhibition stand? Here are some practical strategies to consider: Establish Clear Goals and Priorities, Allocate Space and Resources Fairly, Practice Exclusive Representation, Create a Rotating Schedule, Empower a Lead Coordinator, Focus on Collaboration, Not Competition, and Celebrate...

Exhibition stands are the lifeblood of trade shows, serving as the beacon for brands seeking to attract attention and engage with potential customers. However, beneath what seems like a seamless process lies myriad hidden pitfalls that can derail even the most meticulously planned exhibitions. Let's delve into the unseen challenges that exhibitors often encounter when assumptions are made:

Unordered Services: Assuming that all services will be readily available can lead to disappointment. From electrical connections to Wi-Fi access, failure to pre-book essential services can result in last-minute scrambles and compromised booth functionality.

Transport Delays: Relying on transportation services without considering potential delays can cause significant setbacks. Whether shipping materials to the venue or transporting the exhibition stand, unforeseen delays can disrupt setup schedules and leave exhibitors scrambling to catch up.

 Incorrect Labelling of Products and Convention...